Social Media Management Workshop Columbus in on Apr 25, 2012 8:00 AM

Attendee 679.45

Management Series ColumbusThe Management Workshop series Columbus covers 6 topics during each two hour session. Each attendee will receive a course book and one pagers to help implement the workshop information to improve the management of their digital efforts.Digital Marketing Social Media Workshop Columbus:Social Media Optimization (SMO) is one of the most effective tools available for contacting, influencing and converting potential clientele. The power of social suggestion and the influence of social connections on the consumer decision making process has revolutionized the way businesses market their goods. Used effectively, an SMO campaign can be a generator of new leads, a customer relations resource, an avenue for brand definition and expansion, or a means of recontacting and retaining current clientele. Whether you have an internal team managing your Social Media presence or you outsource this work to a marketing agency, the SMO Workshop will help you develop your understanding of the strategies behind a good SMO campaign so that you can better manage your business’s digital presence. This course includes a discussion of the features of an effective SMO strategy and the specific tactics used to execute the strategy, goal setting for better management of an SMO team, the back end mechanics of the most popular Social Media platforms, and tools and methods available to track the ROI and success of each campaign. This workshop includes an SMO course book and reference materials that will allow you to energize your Social Media presence immediately.2 HOURS- Social Media8 AM - 10 AM 8:00- 8:15           Intro to Social Media Management8:15 - 8:30         How to Identify your Social Target Market8:30 - 9:00         How to Spark Interest, Breakthrough Social Slumps9:00 - 9:30         Developing a Sustainable Social Media Content Engine9:30 - 9:45         Internal and External Social Media Time Management, Strategies, and Developing Guidelines9:45 - 10:00       Advanced Social Media Strategies Overview, Q & A, and Conclusion10:00 - 11:00     Workshop Complete, Break, Open Q & A until 11 AMLike with all of our Management Series Workshops, each attendee will recieve a coursebook and one pagers to post on your desk for future management of your internal or external team.If you want to stay and network or ask more questions, you are more than welcome to a gourmet snacks and beverages provided by our sponsors.  The Management Series begins again at 5 pm with the Google Analytics Management Workshop.